Facebook marketing can be the best marketing platform your business will ever use.  Whether you run an online business or a local, brick and mortar establishment, Social Media Marketing and especially Facebook can take your business to the next profitable level.  1) Read about Facebook below, 2) check our Common Sense Teaching – Facebook Management Plans and then 3) contact us to schedule a free strategy session and see how we can help your business grow through the use of Facebook marketing.

Facebook is a social networking site that had its beginnings as a sort of online college yearbook created by Harvard students. It has since expanded to be one of the most popular social sites on the web, allowing both personal profiles and business pages to post information, images, videos, polls and more.

There are currently approximately 1.86B (that’s billion) Facebook users in the world today.  That’s an increase of 17% over last year at this time. (2/1/2017) And that number continues to grow.

What this means for you: In case you had any lingering doubts, statistically, Facebook is too big to ignore. Businesses need a Facebook Page in order to remain competitive. A Facebook Page is one of the easiest ways to start gaining brand recognition online and can be used for advertising, promotional offers and giveaways as well as providing a place to interact with customers, clients or patients by sharing information, providing advice and answering questions or concerns.

Every business needs to have a presence on multiple social media platforms such as Facebook, Twitter, Linkedin and/or a business blog.  Why is it that business owners do not have a Facebook Business Page, or if they do have a business page, why do they not use it?  Several reasons come to mind.

  1. Many business owners have no idea how to use these platforms effectively for brand promotion and reputation management.
  2. Most business owners do not have the time (or desire) to devote to managing and monitoring social media accounts.
  3. Business owners fear they cannot afford to hire another full-time employee or an assistant to do social media. (But how can they afford not to be in the social media arena.)

This is where Social Media Managers come in. Having someone trustworthy and knowledgeable to take the entire job of social networking off their hands is precisely what most business owners are looking for. Recent surveys show that an ever-increasing number of businesses plan to spend more money on social media marketing in the immediate future.

Despite the need for social media management, most small to mid-range sized businesses will not hire someone in-house. There often aren’t enough hours to justify creating a full-time position for a Social Media Manager, and freelancers are often simpler to work with since business owners can hire them by the job or the month as needed. This means that the most cost-effective solution for businesses is to hire someone like you, on a part-time basis working from home, to do these social media tasks for them.

Business Fears and Social Media Solutions

BF: I don’t understand it.

SMS: A Social Media Manager understands how Facebook marketing works. The business should only have to be concerned with the profitable results.

BF: I don’t have time for it.

SMS: A Social Media Manager has the time. That’s what they do.  

BF: I can’t afford it.

SMS: Can you afford not to do it? Common Sense Teaching is a consultant to the business not as an employee of the business.  Work is generally done by the project on a monthly basis.

BF: I can’t control it.

SMS:  Sure you can.  A strategic marketing plan is always created and followed by the Social Media Manager in conjunction with the business owner. Modifications to the marketing plan are discussed for the best results.

Let us help you find the Social Media Solutions.

Common Sense Teaching provides Facebook marketing solutions for entrepreneurs, small and medium businesses. We recommend that any and all social media marketing be coordinated with each other as to maintain branding and achieve the best results for your business. Contact us today for your social media strategy session.